Work with a team that understands your
customers and your challenges, and the best
channels for addressing them both.
There are many companies and individuals out there offering branding advice, marketing strategy and social media ideas. So what makes Plum Ideas any different?
It comes down to two things: perspective and experience.
Our wide-angle perspective has grown out of experience that spans public relations, brand advertising, direct marketing, and the online and social worlds. Over the years, we’ve encountered a great variety of approaches and recognized one common thread throughout all of them. If you want to motivate an individual to action, you have to understand them. You have to care.
At Plum Ideas, we believe that success in any communication (by any channel or to any consumer or business target) comes down to making an emotional connection with your audience. It’s not about a rational discussion of features and benefits. It’s about inspiring, rewarding or alleviating an audience pain that often can’t even be articulated or acknowledged. It’s about understanding why someone buys – or doesn’t buy – and answering that unmet need in order to spur action.
That’s what makes Plum Ideas stand out. We know how to relate to people and connect with them on a deep, meaningful, motivating level. And our remarkably broad skill set gives you more ways to do that than any one discipline can offer.
We combine this emotional, visceral insight with cross-platform, cross-discipline strategies, carefully crafted content, reliable measurement and intelligent tools to transform impartial prospects and customers into passionate, loyal brand advocates. And we’ll ensure that you can measure the return you’re getting on your efforts and investment.
Best of all, we do it in a streamlined, effective way. Let’s hit the ground running. Call Plum Ideas today.